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Google Set To Market Own Phone Next Year
Google Inc. plans to begin selling a cellphone directly to consumers as soon as next year, people familiar with the matter said, escalating the Internet giant’s assault on the traditional business model of the wireless industry.
The phone, called Nexus One, was designed inside Google and will be sold, at least initially, without being subsidized by a wireless partner, these people said. It is the latest sign of the Internet giant’s ever-broadening wireless ambitions as Google hunts for ways to expand its Internet services beyond computers. The move, details of which were first reported by The Wall Street Journal on its Web site Saturday, also marks a new front in its growing rivalry with Apple Inc.
As Internet usage has shifted to mobile phones, Google has repeatedly tried to break wireless carriers’ tight grip on the services and devices they allow on their networks. It has been lobbying the government to open up cellular networks and unused TV airwaves to a broad group of devices.
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